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ING Life Insurance has launched a pan India television campaign that highlights the ease of paying life insurance in small monthly premiums. The TVC created by Law & Kenneth went on air recently. The campaign dubbed in regional languages (Kannada, Tamil, Telugu, and Malayalam) will run for three weeks across news and entertainment channels. Read more
Battery-maker Exide Industries is looking to buy out ING’s 26 per cent stake in its Indian life insurance venture, ING Life, two sources close to the development told NDTV. The company has submitted its proposal to the insurance regulator, the Insurance Regulatory and Development Authority or IRDA, to buy out the stake and become the majority shareholder, the sources added. Read more
ING Life Insurance today announced the appointment of Law & Kenneth Communications as its mainline advertising partner.
The appointment comes on the back of a pitch process that was initiated in October 2011 with a clear objective to find a strategic partner who would bring forth its planning skills and consumer knowledge to play an important role in ING Life’s growth plans. Read more
AIA Group Ltd has agreed to buy ING’s Malaysian insurance unit and is expected to pay $1.7 billion, according to media reports. Read more