ING Life Insurance appoints Law & Kenneth as it new advertising agency
ING Life Insurance today announced the appointment of Law & Kenneth Communications as its mainline advertising partner.
The appointment comes on the back of a pitch process that was initiated in October 2011 with a clear objective to find a strategic partner who would bring forth its planning skills and consumer knowledge to play an important role in ING Lifeâ€™s growth plans.
About Law & Kenneth coming on board, Mohit Goel, Executive Vice President â€“ Marketing, ING Life India said, â€œWe have been through an â€˜exciting and intensiveâ€™ evaluation process during the course of which we tested multiple advertising agencies on their strategic thinking and planning capability. The process followed by us was quite different from a typical evaluation of an agency that is largely based on creative output and capability. We felt that Law & Kennethâ€™s expertise in planning and strategy would add a lot of value to our business. We look forward to a fruitful and long term relationshipâ€
Commenting on this development, Anil NairÂ â€“ CEO and Managing Partner, Law & Kenneth said,Â â€œBeing chosen as the creative AOR by ING Life Insurance India is a matter of great honour and pride for us at Law & Kenneth. ING Life India has big plans for achieving leadership position in the Life insurance business in India and we are excited to partner them in fulfilling that goal.â€
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