United India aims double profit by digitalisation

United India Insurance Company (UIIC) plans a big digital push this year as it aims to more-than-double its profit to about Rs. 500 crore from Rs. 221 crore in 2014-15. The public sector general insurer is looking at digital enablers to increase online sales and, thereby, improve its bottom-line.

“It is not just going to be online push, there will be end-to-end offerings too. From sales and claims settlement to grievance redress, we plan to facilitate everything online,” A Hoda, Chairman and Managing Director (Officiating), United India, told.

While UII is reported to have built the necessary infrastructure for its digital push, the only missing link is a call centre to guide customers online. “It will be an outsourced project. The blueprint for a call centre is ready and we hope to finalise the service provider soon. We expect to start the pilot during the first week of July. Our target is to make this effective in Tamil Nadu and south India, and within six months our digital operations will be pan-India,” he added.

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