Star Union Dai-ichi Insurance launches insurance awareness campaign

Star Union Dai-ichi insurance has recently launched its insurance awareness campaign. The campaign highlighted on the message ‘roti, kapda aur makaan ke saath #BimaHaiZaroori’.   “Roti, kapda, makaan aur bima is an attempt to take life insurance or insurance as a matter as a category to semi urban, or rural India where insurance is very poorly understood. This will prove to be a great category booster in terms of awareness of life insurance,” Girish Kulkarni, MD and CEO, Star Union Dai-ichi Life Insurance, said. Bollywood celebrity Javed Jaffery has been featured in the campaign.   The campaign has been conceptualised by Hotstuff media group, which is being driven as a movie in order to create a buzz. Through this campaign, Star Union Dai-ichi life insurance intends an awareness regarding the importance.   According to Arun Fernandes, CEO, Hotstuff, “The manner in which such information is presented and the way in which media is used to present such stories to investors is crucial.”   “Like all our campaigns, we focus on strategy that aids brand recall and brings in numbers and off late, interesting content backed by all round media integration has helped us stand out and create a niche as an off-beat communications agency,” he added.