SBI Life Insurance introduces integrated brand campaign ‘Apno ki #HimmatWaliSeeti’

SBI Life Insurance has recently launched an integrated brand campaign ‘Apno ki #HimmatWaliSeeti’, which reiterates the power of family support in reinstating an individual’s belief in himself or herself. The brand campaign is aimed at encouraging individuals in order to pursue their passion responsibly, by making life insurance a financial priority Ravindra Sharma, Senior Vice President and Chief of Brand and Corporate Communications, SBI Life Insurance, said, “In our society, family continues to be the bedrock of support and our communication seeks to highlight the strength of family support. Especially in today’s challenging times family support plays a fundamental role in shaping an individual’s well-being, it acts as a de-pressuring agent in life. Our new brand campaign ‘Apno ki #HimmatWaliSeeti’ attempts to communicate a strong message that with the support and encouragement of the family one can wholeheartedly pursue their dreams and ambitions.” He further added, “Through this campaign, we aim to support every individual in securing their family’s well-being in a better way, without compromising on their dreams.”