Plum Insurance offers affordable insurance for SMEs & startups

Bengaluru-based Plum Insurance is providing insurance to SMEs and startups within 60 minutes. It primarily aims to accelerate health insurance adoption in India by making employment insurance accessible, affordable and usable.

Back in 2020, Saurabh Arora and Abhishek Poddar found a massive gap in the employee health insurance space. They felt the most important HR benefit for any employee from an organisation is health insurance, and most are unaware of its benefits.

The duo started discussing the gap in the health insurance space and realised that most SMEs and startups don’t get the right health insurance solutions for their employees.

Abhishek and Saurabh felt they could build a tech product in the space given their combined experience. This got the duo to start Plum Insurance in 2020.

Working with nine insurance companies at present, Plum on boarded 100 companies as customers within just four months of launch.