IDBI plans to launch co-branded credit card to strengthen tie with LIC

With an aim of strengthening its relationship with LIC, IDBI Bank is planning to launch a co-branded credit card. This co-branded credit card will be marketed to customers, agents, and employees of the corporation and its subsidiaries. In association with LIC Credit Cards Services (LIC CSL), the bank is planning to launch the co-branded credit card before the festival season of Diwali gets underway, stated Jorty M Chacko, Executive Director, IDBI Bank. Presently, IDBI Bank offers five credit card variants. LIC CSL, which has a tie-up with Axis Bank and Corporation Bank for issuance of credit cards under co-branded/white label agreements, provides credit card services to LIC employees, club member agents, and policyholders.