HDFC ERGO crosses Rs. 10,900 crores in gross premium; launches #21ReasonsWhy campaign

HDFC ERGO General Insurance Company has emerged as the most preferred insurer in India by crossing Rs. 10,900 crore in gross premium income YTD Feb 2021, covering more than 1.5 crores lives.

This growth during the pandemic has been facilitated by HDFC ERGO’s largest distribution network of 203 branches, 323 digital offices, 1,40,000+ agents, 60+ corporate agents, and 17,000+ cashless claims service points (10,000 hospitals and 7,700 garages) across the cities in India.

While the year 2020 presented the world with challenges, 2021 is expected to be the year of hope. To corroborate this, the company has recently launched campaign #21ReasonsWhy with a motto to establish itself as a ‘One-Stop-Shop’ for all the insurance needs of their customers, be it protecting themselves, their loved ones against any medical exigency or protecting their movable/non-moveable priced possessions. The #21ReasonsWhy is a 360-degree campaign across all the brands communication platforms including social media.

Speaking on the campaign, Mehmood Mansoori, President – Shared Services & Online Business, HDFC ERGO General Insurance, said, “The year 2020 allowed us to reflect individually and prioritise our lives and that of our loved ones over everything else. It has allowed individuals to focus on having the right insurance products to protect ourselves and our assets. Our campaign #21ReasonsWhy, focuses on educating consumers about their financial well-being and the importance of insurance to deal with any unforeseen situations. The campaign will also highlight what consumers should expect from insurers and to consider the right insurance brand by asking questions that matter the most while purchasing one.”

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