Dentsu X to manage media mandate for HDFC ERGO

HDFC ERGO General Insurance has awarded its media-buying mandate for health insurance to dentsu X, which will manage the media mandate for HDFC ERGO Health Insurance. Anuj Tyagi, MD and CEO, HDFC Ergo Health Insurance, said, “Our partnership with dentsu X-cubic enables us to put our best foot forward on strategic dissemination and deployment of our communication in the most effective and efficient manner. With dentsu X’s proven work in the financial ecosystem, we look forward to engaging our current and potential customers meaningfully.” Divya Karani, CEO, dentsu X India, said, “This mandate is testimony to our understanding of the BFSI sector — designing consumer-centric experiences to work together by combining our understanding of people, data and creative distribution in the financial space. We look forward to a productive and enduring partnership with HDFC ERGO Health Insurance.”