Aditya Birla Health Insurance introduces ‘Activ Care’ for senior citizens

Aditya Birla Health Insurance has recently introduced a health insurance product -‘Activ Care’- for senior citizens. Aditya Birla Health Insurance says with this product, it is said to give ‘proactive care’ to senior citizens instead of ‘reactive care’. With Activ Care, the company aims to set ‘proactive care’ as a priority for senior citizens, instead of ‘reactive care’ by empowering them against the various unforeseen uncertainties of life. Reactive care financially equips senior citizens during hospitalization whereas ‘proactive care’ provides them with the essential support system they require in all the three phases of their health journey, i.e. when they are healthy when they are being treated and during recovery. Mayank Bathwal, CEO of Aditya Birla Health Insurance, says, “Activ Care is conceptualized with a commitment that goes beyond the conventional mode of ‘reactive care’ and acts as an enabler and influencer of ‘proactive care’ for Senior Citizens. This offering is in-line with our core philosophy of focusing ‘health’ in ‘health insurance’.”