Tata AIG General Insurance appoints AdLift as digital marketing mandate

Tata AIG General Insurance has appointed global digital marketing agency AdLift as the digital marketing mandate. AdLift will be handling the Tata AIG’s digital media activities, inclusive of SEO and social media management. A digital-friendly ecosystem will be created by AdLift for several products offered by the insurer. In order to this, AdLifts intends to leverage digital mediums to identify and promote Tata AIG’s services among its digital customers. Prashant Puri, Co-Founder and CEO, AdLift, said, “We are incredibly proud to welcome Tata AIG to our family. Tata AIG is one of the most iconic forward-thinking and vital organisations. We have big plans for 2020 and look forward to going to the next level through this partnership.”