Tata AIG General Insurance appoints AdLift as digital marketing mandate

Tata AIG General Insurance has appointed a global digital marketing agency AdLift as the digital marketing mandate. adrift will be handling the Tata AIG’s digital media activities, inclusive of SEO and social media management. A digital-friendly ecosystem will be created by AdLift for several products offered by the insurer. To this, AdLifts intends to leverage digital mediums to identify and promote Tata AIG’s services among its digital customers. Prashant Puri, Co-Founder, and CEO, AdLift, said, “We are incredibly proud to welcome Tata AIG to our family. Tata AIG is one of the most iconic forward-thinking and vital organizations. We have big plans for 2020 and look forward to going to the next level through this partnership.” Parag Ved, Head and Executive Vice-President, Consumer Lines, Tata AIG General Insurance, said, “With our mission to create better tomorrows for our customers, we hope to deliver innovative risk solutions, following our brand tagline “Think Ahead” approach. This association with AdLift will help tap disruption created by digital media. We look forward to working with the team who are as ambitious as Tata AIG.”