Reliance Life insurance begins post-sales service in insurance market
Taking a leaf out of its Japanese partner Nippon Life’s book, private sector insurer Reliance Life has begun its post-sales service drive across the country and plans to cover over 10 lakh customers by March next.
Reliance Life Insurance Company (RLIC) has asked its 1.5 lakh representatives, including staff, advisors and channel partners to meet about ten per cent (over one million) of its existing customers by end of current fiscal to provide services beyond premium collection.
RLIC, part of Anil Ambani-led Reliance Group’s financial services arm Reliance Capital, has begun this drive under its ‘Reliance Life Plus Club’ initiative. Read more