Madison Media has won Max Indiaâ€™s corporate account in Delhi. The agency will handle traditional media planning and buying for the client as well as the entire digital mandate, including search, display, social, video and mobile. Madison Media has been handling the media business of one of Max Indiaâ€™s subsidiaries, Max Life Insurance, since 2008. Read more
Max Bupa recently announced the launch of their online super saver product Health@Companion on its website www.maxbupa.com. Committed to making quality Health Insurance more accessible and affordable for customers, Max Bupa is using technology to deliver Health Insurance to customers within minutes, at the click of a button, from the comfort of their home. Read more
India’s proposal to allow more foreign investment in its $41 billion insurance business provides a lifeline for an industry starved Â of capital and squeezed by regulation – but it may not pass parliament and it may not be enough.
India’s insurance business was full of promise when it was thrown open to competition in 2000, but has instead been brought to Â its knees by losses, regulatory change, uncertainty and a sharp slowdown in economic growth.Read more
Max India chairman Analjit Singh has raised his stake in the healthcare and insurance company by 2%, consolidating his holding in the diversified company to 39%. Singh bought 5.29 million shares in Max India on Wednesday for about Rs 100 crore, at Rs 189.05 a piece. Read more