SBI General showcases enhanced buying journey of health insurance on WhatsApp at the Global FinTech Fest 2022

SBI General Insurance, in its effort to simplify the insurance buying process, strengthens its collaboration with WhatsApp to launch an enhanced version of its WhatsApp chatbot. This will further enable easy access to insurance products through the popular messaging platform. It has made available a larger array of Health Insurance products and introduced Two-Wheeler Motor Insurance to customers for buying, in a simpler and secure manner.

SBI General Insurance first launched its WhatsApp chatbot in 2020 with a first-of-a-kind buying journey for its health insurance policy. This initiative was announced at Meta Fuel for India 2020. Today, it has made larger number of products available that customers can directly buy through a hassle-free interface and from anywhere, with end-to-end policy purchase on the platform itself.

The user-friendly process – The process can be started by initiating a chat with SBI General’s verified business account on WhatsApp, that will further prompt the product options available for purchase. Customers can explore the product features and get their policy document right within the WhatsApp chat thread. Riding on the success of UPI integration on WhatsApp, this is another landmark move, that will not just drive insurance penetration in the country but will also help in further expanding financial inclusion in India.

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