Max Life Insurance introduces ‘Protect a Smile’

Max Life Insurance Company Ltd. has introduced an initiative, ‘Protect a Smile’, through which the insurer will fund one year’s education of an underprivileged child for every death claim it settles for its ‘Term Insurance Plans’ during the rest of the current financial year. In association with AICAPD, a national level NGO, Max Life’s initiative will enable a life insurance policy to not only financially protect the family of the policyholder but also empower society by making a difference to the lives of underprivileged children who have little to no access to basic education. Aalok Bhan, Director and Chief Marketing Officer, Max Life said, “Life insurance is all about supporting families in the most important and critical moments of their lives that arise in the absence of their loved ones. While nothing can replace the loss of a loved one, the memory of that loved one can be honored by being a difference to another life. Under our new initiative ‘Protect a Smile’, Max Life will partner with AICAPD to go the extra mile in memory of the family’s loved one by protecting the future of society’s underprivileged kids on their behalf, thereby contributing to the creation of a better tomorrow.”