M&C Saatchi-i was the only Indian agency to win metal at the DMA Echo Awards 2012. The agency won Bronze for its entry ‘Saptapadi’ for Birla Sun Life Insurance.
Rakhshin Patel, partner, M&C Saatchi-i, said, â€œWinning international recognition for India can only be topped by making a habit of doing so. And it thrills me that after becoming the only Indian agency to win two Echo awards in the same category in as many years, we can now aim to take it even one level higher and make it three wins in a row.â€
Ajay Kakar, chief marketing officer â€“ financial services, Aditya Birla Group, added, â€œOur endeavour is to always delight our customers, not just with our products and services but also with our communication. Our direct marketing partner, M&C Saatchi-i, continues to do us proud, winning regularly at both domestic and international award shows. I am extremely delighted to be working with the talented and committed people at this agency. They bring top level strategic and creative inputs to the table, with high levels of passion, that actually make our interactions a joy and our work extremely effective. The teams at Birla Sun Life Insurance and M&C Saatchi-i have demonstrated what passion and team work can do, by bringing in their second Echo award in a row.â€
The â€˜Saptapadiâ€™ mail pack was directed at recently married couples and designed to remind the husband of his wedding vows â€“ to provoke him to get a suitable life insurance cover, and live up to the vow of protection made to his wife.
The DMA Echo Awards 2012 took place on 16 October in Las Vegas.