IndiaFirst Life insurance to set up agency for loyalty programs

IndiaFirst Life Insurance, a joint venture between two public sector banks Bank of Baroda and Andhra Bank along with UK’s risk, wealth and investment company Legal & General recently invited proposals for empanelment of agency for managing the companys loyalty programs.

The empanelment will be for three years, renewable yearly. The scope of work, evaluation criteria and timelines are available on the company’s website under Tender.

Headquartered in Mumbai, IndiaFirst has a share capital of Rs. 4.75 billion. IndiaFirst is present in over 1,000 cities and towns across the country through 5000+ partner bank branches.

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