Bharti AXA Life Insurance to crack down on mis-selling

Bharti AXA Life Insurance has launched an awareness drive to alert customers who fall victims to pesky telephone calls and misselling in the country. The objective is to make them aware of fake insurance offers and unreasonably high returns by fraudsters. The company is among the few life insurers to have lodged complaints with the police in many parts of the country after receiving information about fraudulent cases. “Mis-selling and spurious calling have become a significant problem in the domestic insurance industry. As a responsible insurance company, we have a zero-tolerance policy towards mis-selling or any illegitimate inducements. Our sales teams help customers take an informed decision on the back of full product and services disclosures,” said Vikas Seth, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance. The company is organising customer care camps and programmes across all its branches in the country at regular intervals for sensitising buyers against misleading offers and gains. “We are making policyholders and customers alert and aware through our public awareness programmes, and also informing them about the modus operandi and modus vivendi of perpetrators involved and spurious callers, who lure people through misleading information and bogus offers. We are also registering complaints with the police wherever it is required and seeking their assistance to act against these offenders,” said Seth. Bharti AXA Life has set up a pre-issuance video verification call system to help customers understand the terms and benefits of the insurance policy and to empower them to take an informed decision.