Bharti AXA Life Insurance has recently announced the launch of its new integrated campaign on ‘Bharti AXA Life Guaranteed Income Pro’. It urges the consumers to choose certainty when it comes to taking decisions regarding life’s big goals like retirement plan, children’s college education and securing family’s future with a guaranteed solution.
Unveiling this campaign, Bharti AXA aims to engage with the age group of 30-55 years in urban India, especially in 20 cities which captures 8% of Indian population and accounts for 33% of household savings of India. The programme lands a sharp narrative for the over four crore tax payers and encourages them to choose the path of certainty while planning for the big goals in life.
During the launch of the campaign, Manik Nangia, Chief Operating Officer, Bharti Enterprises, stated, “We have contemporized the campaign narrative in view of the evolving needs and preferences of consumers amid uncertainties. It is built on piercing insights and extensive customer segmentation, and engages in a direct dialogue with consumers to address their financial indecision about life milestones upfront. The creative rendition of using a question mark symbolizes uncertainty in consumers’ minds and further paves the way for certainty with life protection cover and assured financial returns.”
The multilingual campaign in Hindi, Tamil, Bengali, Telugu, Kannad and Malayalam is created and conceptualized by Creative Agency L&K Saatchi & Saatchi and educates people to do the smart thing in crafting a robust financial security cover.