Bharti AXA Life awareness campaign to fight mis-selling

Bharti AXA Life Insurance has launched a public awareness drive to alert customers about spurious calling and mis-selling of insurance product in the country. The objective of the campaign is to make customers aware of fake insurance offers and unreasonably high returns by fraudsters. The company has lodged complaints with the police in many parts of the country, after receiving information about fraudulent cases. “Mis-selling and spurious calling have become a significant problem in the domestic insurance industry. As a responsible insurance company, we have a zero tolerance policy towards mis-selling or any illegitimate inducements. Our sales teams help customers take an informed decision on the back of full product and services disclosures,” Vikas Seth, Managing Director and Chief Executive Officer, Bharti AXA Life Insurance, said. The company is organizing customer care camps and programmes across all of its branches in the country on regular intervals for sensitizing the customers against misleading offers and gains. “We are making policyholders and customers alert and aware through our public awareness programmes and also informing them about the modus operandi and modus vivendi of perpetrators involved and spurious callers, who lure people through misleading information and bogus offers. We are also registering complaints with the police wherever it is required and seeking their assistance to act against these offenders,” he said. Bharti AXA Life has set up a pre-issuance video verification call system to help customers understand the terms and benefits of the insurance policy and empower them to take an informed decision. After welcoming policyholders during post-issuance stage, Bharti AXA Life provides policy contract via WhatsApp to help them review the insurance policy terms and conditions immediately. Besides setting up a robust pre and post verification and due-diligence process, the company also trains its workforce and advisors to act in the interests of insurance buyers.