Bajaj Allianz General Insurance’s new campaign highlights mental health

Bajaj Allianz General Insurance marks ‘World First Aid Day’ with a campaign that spotlights a digital mental well-being kit. Titled #MentalHealthCareKit, the campaign takes ahead the brand’s philosophy of #CaringlyYours. The campaign, made in association with WATConsult, stems from the idea that first aid is always our first line of defense when fighting any health problems that are physical or mental. Tapan Singhel, managing director and chief executive officer, Bajaj Allianz General Insurance, said, “What about Mental Health, where an intervention at the right time can change someone’s life? With this thought at the core, we decided to help create something that will help people take that first step towards reaching out to someone in mental duress. We hope that this will help us care for each other in a better way.”