Airtel Payments Bank, ICICI Prudential Life sign pact to offer insurance products

Airtel Payments Bank and ICICI Prudential Life Insurance have recently entered into a corporate agency agreement for easy access to life insurance and savings plans for its customers, while enabling them to offer financial security to their families and build long-term savings. ICICI Prudential Life Insurance Managing Director and CEO N.S. Kannan said, “This partnership has paved the way for the Bank`s account holders to expeditiously purchase life insurance and offer a financial safety-net to their families. “Bridging the protection gap in the country is imperative and the need of the hour is to offer affordable and simple products and leverage technology to smoothen the purchase experience. This association will enable the Bank to offer a long term savings product and enable customers to achieve their financial goals and simultaneously facilitate increasing our presence in under-served customer segments.” Airtel Payments Bank Managing Director and Chief Executive Officer Anubrata Biswas said, “We are delighted to partner with ICICI Prudential Life Insurance as part of our endeavour to offer a bouquet of well-designed and innovative insurance products to millions of under-insured and un-insured Indians through our extensive distribution network and digital reach. This association is one more step taken by us to contribute towards the Government of India`s vision of creating a financially inclusive society.” Initially, on the protection platform, ICICI Pru iProtect Smart and on the savings platform, ICICI Pru Anmol Bachat will be available in phases to Airtel Payments Bank customers.