Aditya Birla Sun Life Insurance Launches DISHA 2.0, an Upgraded AI-Enabled ChatBot

Aditya Birla Sun Life Insurance, announced the launch of a comprehensive and advanced version of DISHA. This AI enabled chat platform is available 24/7 to provide any information or service related to the Life Insurance offerings by ABSLI on a real-time basis. DISHA 2.0 is intelligent and better equipped at understanding customer’s needs and requirements. Loaded with a plethora of information it makes it convenient for customers to browse through relevant processes and get their queries resolved anytime from anywhere. In its new avatar DISHA provides wide-ranging information on plans related to protection, health and savings etc. thereby catering to the diverse needs of the existing and prospective customers. Accuracy is the hallmark of Disha 2.0 as it concisely provides the information related to the benefits of the various plans in an instant. The new version is also capable of generating price quotes in a few simple steps making policy purchasing decisions easy and convenient. Customers can also avail instant services like updating their profile (i.e. mobile, PAN, email id, aadhaar, and address), get tax certificate, know their policy details, fund value, etc. without any human intervention. To strengthen security and enhance customer convenience, customers instead of entering their credentials can now easily login through OTP based verification on their registered mobile number. Speaking about upgraded chatbot, Mr. Pankaj Razdan, MD & CEO, Aditya Birla Sun Life Insurance, said, “Customer convenience is a key pivot of our strategy and digitalization offers tremendous opportunities to improve how the customers interact with the life insurance category. AI-based Chatbots have become a crucial component in offering customer assistance most conveniently. Our upgraded ChatBot – when compared to traditional methods like calls, branch visits, emails etc. – stands out regarding its convenience and superior customer experience. Dynamic, interactive, secure, hassle-free, available 24/7 as its name stands for, DISHA 2.0 will give a personalized and real-time solution to customer queries.”