Aditya Birla Health Insurance ties up with CNBCTV18.com for digital campaign

For the purpose of its digital marketing campaign, Aditya Birla Health Insurance has joined hands with CNBCTV18.com. The ‘Rakho Poora Khayal’ campaign features several prolific Indian women who have set examples in their respective industries. The series featured Bollywood actress Vidya Balan, Naiyya Saggi, founder and CEO, BabyChakra.com, Radhika Kumari, founder, Pink Rickshaw Co, Preeta Sukhtankar, founder of The Label Life, Reema Sanghavi, co-founder, Pinkathon, Pooja Dhingra, founder and CEO, Le15 Patisserie, and Supriya Rathi, Director and Principal Officer, Anand Rathi, Insurance Brokers Pvt Ltd. Mayank Bathwal, CEO, Aditya Birla Health Insurance, said, “Through ‘Rakho Poora Khayaal’, Aditya Birla Health Insurance aims at motivating and urging women to complete the health protection circle by helping to choose the right ‘health’ insurance for themselves and their families. The new series with CNBCTV18.com is a step towards spreading that awareness among women, helping them understand their protection needs and thereby choosing the right health insurance solution. Through this initiative, we want to motivate women to think about the role health insurance can play in their lives and self-realise their needs.”