Acko joins hands with HDB Financial Services

Acko general insurance has recently partnered with HDB financial service to provide insurance products. The insurance products range from protection against Vector-borne disease and loan protector to hospital cash allowance to the customers of HDB. HDB Financial Services (HDBFS) offers Aabhar cards (EMI cards) to its customers when they avail Sales Finance from General trade stores/Large Format Retail etc. Acko will be powering the Aabhar cardholder with microinsurance cover which will provide a range of benefits inclusive of Vector-borne disease cover, loan protector, and a hospital cash allowance to HDB Customers. Mr. Rakesh Kumar, Product Head – HDB Financial Services, said, “The HDB-Acko partnership is a great step towards boosting the overall customer experience.” Ashwin Ramaswamy, Business Head – Partnerships at, Acko said, “This partnership springs from a shared commitment towards a consumer-first approach, from both the brands. Between Acko’s insurance expertise and HDB’s unique digital EMI capabilities, we will deliver an exceptional insurance cover that is simple, quick, and will protect consumers in their time of need.”