Tata AIG General’s e-commerce platform is the most recognized and awarded

Tata AIG’s innovative E-Commerce website has been bestowed many awards including the recently announced Celent Model Insurer Award 2012 for CRM under Service and Travel Insurance under marketing.

The prestigious award recognized Tata AIG’s technological innovation and efficiency in customer relationship management; and for their unique online travel insurance platform.

The various awards won by Tata AIG General Insurance are:

• Celent Model Insurer Awards 2011
• Indian Insurance Awards 2011: Company of the Year Award 2011 for Health Insurance
• Indian Insurance Awards 2011: Best Product Innovation Award 2011 for PCG
• MIF-ILO (Microfinance Innovation Facility – International Labour Organization) grant for implementation of project “Usage of Mobile devices for enrollment and claim settlement in cattle insurance
• E-Commerce award at the Asia Insurance Technology Awards in 2011
• The Celent Model Insurer Asia Award 2012 under Service for Customer Relationship Management
• The Celent Model Insurer Asia award under Marketing for Online Travel Insurance

According to the annual I-Cube Report jointly published by IAMAI and IMRB, India’s internet population is expected to be 121 million users in 2011. Out of 121 million, 97 million are expected to be active Internet users. Ecommerce activities are on a rise, primarily driven by Travel and online ticketing.

This growing trend provided an opportunity for Tata AIG to reach out to this rapidly growing internet population in India by offering its various services online. The Tata AIG E-commerce website amongst various services gives its’ prospective customers the option to buy travel insurance online and also track various claims under its CRM services.

A market leader in travel insurance, Tata AIG pioneered the online travel insurance purchase and service platform giving customers the flexibility to buy travel insurance online in just 2 minutes, 24 x 7 thus eliminating unnecessary delays, limitations of working hours or public holidays.

Another distinctive advantage of the online system is that it offers online quote generation and online claims registration from anywhere in the world. The policy document is mailed to the customer instantaneously thus preventing any issues of delivery delays.

Further Tata AIG introduced the feature of Online Notification & Tracking of Claims across all products. This feature allows policy holders to register claims online, enables them to submit information about their loss online and immediately provides them with a claim reference number. In addition, the claim reference number automatically cedes into the Claims & CRM system for future reference.

The policy holder no longer needs to call, fax or write to the service center with a loss notice and wait for an acknowledgement letter. It offers claim status tracking providing the Policy Holders with daily updates of claim activities including initial loss notification, payments and key status updates.

Leaders in innovation and pioneers in the field of technology in insurance, Tata AIG looks to evolve and enhance their services and products to ensure a simple, hassle-free insurance experience for customers. This forward looking direction of the company has been recognized by the industry and peers, as it continues to win international and national accolades for a job well done.