Look who is afraid of insurance products?
Globally, Indian consumers are known to be smart buyers — often called ‘value seekers’ by marketers.
Indians are always looking for the best deal and to maximise perceived price-value output. Purchase is preceded by a detailed understanding of the product’s functionality, durability, features, performance rating, warranty, fit, colour and customisation. This behaviour is true for almost all product categories and across socio-economic segments. Read more