The mega risk of overpromise and underdelivery in insurance – A big issue in insurance selling

Under promise and over deliver

All business should be able to live up to the hype they create for themselves, however there are many businesses that over promise and under deliver. Some businesses work the other way around, i.e. under promise and over deliver, but what exactly does this mean? In a bid to win over customers, enter new markets and gain market share it seems that many businesses will make many promises to win the customer over, many of which seldom come to fruition. Read more