Max Life Insurance appoints Rahul Talwar as Senior Vice President and Head-Marketing

Max Life Insurance Ltd., one of the leading life insurers in India, has appointed Rahul Talwar as Senior Vice President and Head-Marketing of the Company. He will be based at Max Life’s corporate office in Gurugram and will report to Manik Nangia, Director-Marketing and Chief Digital Officer.

In this role, Rahul Talwar will lead Max Life Insurance’s brand and marketing activities and will be instrumental in further accelerating the brand’s journey across all touchpoints in the country. He will work closely with the leadership team to strengthen the Company’s position and create a positive impact, aligned to the Max Life’s larger business objectives.

With over 14 years of experience in the FMCG sector, Rahul joins Max Life Insurance from McVitie’s (Pladis Global) where he led the Marketing function for India and South Asia. His career also boasts of long stints with PepsiCo and the Aditya Birla Group.

Speaking on the appointment, Manik Nangia, Director-Marketing & Chief Digital Officer, Max Life Insurance said, “Rahul is an exciting addition to the Max Life Insurance family. He brings invaluable and unrivalled depth of experience in brand and marketing and we look forward to leverage his varied experience to scale Max Life’s marketing efforts nationally.”

Commenting on his appointment, Rahul Talwar said, “It is an exciting time for the life insurance industry and I am thrilled to be working with a dynamic and highly successful team at Max Life Insurance.”

He further added, “I have had the privilege of working with some of the most dynamic brands in the country and abroad. It would be great to share the best practices with the team here in creating engaging and meaningful experiences for our customers and partners across platforms.”

Rahul Talwar is an alumnus of Institute of Management Technology, Ghaziabad and a Bachelor of Physics from St. Stephen’s College, University of Delhi.

About Max Life Insurance Co. Ltd. (

Max Life Insurance, one of the leading life insurers in India, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is a part of the Max group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance group, which is amongst the leading insurers in the world. Max Life Insurance has a vision to be the most admired life insurance company by securing the financial future of its customers. Max Life Insurance offers comprehensive long-term savings, protection and retirement solutions through its high-quality agency distribution and multi-channel distribution partners. A financially stable company with a strong track record over the last 18 years, Max Life Insurance offers superior investment expertise. The company has a strong customer-centric approach focused on need-based sales and quality service delivered through its superior human capital.

During the financial year 2017-18, Max Life Insurance achieved gross written premium of Rs. 12,501 crore and had sum assured in force of Rs. 5,11,541 Crore. As on 31st March 2018, the Company had Rs. 52,237 crore of assets under management (AUM) and a share capital including reserves and surplus of Rs. 2,689 crore. The Company has more than 32 lakh customers serviced by its 10,226 employees and 54,791 agent advisors through 210 offices across the country.