Max Life Insurance announced the appointment of Aalok Bhan as the Director & Chief Marketing Officer. In his new role, Aalok will oversee Max Life’s product, branding and corporate communication operations with the objective of strengthening customer-oriented product design strategies, brand positioning and marketing endeavours.
Having joined Max Life in 2012 as part of the Executive Management Committee, Aalok transitioned to establish Max One in 2013. After a brief stint as the Head of Products, Customer Marketing and Corporate Communications, in October 2016 he assumed the responsibility of Chief Distribution Officer at Max Life. Under his leadership, the Max Life’s distribution footprint witnessed exponential expansion across the nation. He was responsible for managing agency and all bank partnerships that fortified the company’s multi-channel distribution architecture, further growing its market share.