ICICI Prudential Life Insurance launches new Multimedia campaign for Term Plan

ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight its term plan – ICICI Pru iProtect Smart. The campaign highlights that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses; thus making it an ultimate protection plan. iProtect Smart, a term life cover plan, also offers a living benefit for the policyholder – a 34 critical illness cover that provides the claim amount upfront on detection without any bills or hospitalisation. Puneet Nanda, Executive Director, ICICI Prudential Life Insurance, said, “iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy – life cover for family’s security and also an option to cover oneself against 34 critical illnesses, thus making it a must have protection plan. We, at ICICI Prudential Life, have always believed in offering unique products that help to secure the lives of the policyholders and their dependents in every way.” Manish Dubey, EVP, Marketing, ICICI Prudential Life Insurance, said, “Today in most households, the man and the woman are equal partners, share equal responsibility. While traditionally the man has always been concerned about the security of his family, today the woman is playing a very active role too. Women today are equally concerned about the protection and well-being of the family.” “Typically, term plans only offer financial security to the family. The key value proposition of iProtect Smart is that it not only offers financial security to the family but offers cover against 34 critical illnesses. The critical illness claim is paid upfront upon the policyholder being detected with any one of them covered under the product. So there is a benefit to the policyholder during his lifetime,” Dubey added.