Private life insurer HDFC Standard Life Insurance Company Ltd has sold around 4,000 Smart Woman policies targeted at women since its launch last month, said a senior official.
Speaking to reporters here Tuesday, Sanjay Tiwari, vice president (strategy and product) said: “Till date we have sold around 4,000 HDFC Life Smart Woman Plan, a unit linked insurance policy (ULIP). The average premium per policy is around Rs.30,000.”
The company is targeting the urban woman for this product, he said.
Tiwari said the policy is designed to take care of the specialised risks that women are exposed to – pregnancy complications or birth of child with congenital disorder; cancer of female organs and death of spouse – apart from other usual risks.
He said the company is in the process of launching new products — both ULIP and traditional insurance policies.