Digit Insurance, has launched a pet insurance product in the Indian market in partnership with Vetina, a US-based company.
“Initially, it will be a reimbursement product and over period of time we want it to go more and more on cashless,” Kamesh Goyal, Founder and Chairman, Digit Insurance told.
‘Vetina’s Pawtect Plan offers three different plans divided under categories — Silver, Gold and Platinum — that covers major illness, accidental injury cover, third party liability cover (any bodily injury or damage to third party property) depending on the plan one chooses to buy.
“We have started only with dogs. Our research shows that in India cats are not that popular. Over a period of time we will start offering cover for cats also,” he said.
Goyal highlighted that pet insurance is already popular in UK, Australia and Canada. Also, recent social trends suggest that more people above 60 years have begun keeping pets at home. “People are now ready to spend more on their pets and this is reflected in the increased number of good hospitals for pets, spas for dogs and more branded pet food players,” he noted.