Canara HSBC Oriental Bank of Commerce Life Insurance have rolled out a new brand campaign “Promise Kiya! Ab Plan Karo” for 2018-19. The essence of the campaign emanates from the company’s brand essence ‘promise’ and the tagline “Aapke Vaade Sar Ankhon Par”.
The new ad campaign aim at providing awareness and the importance of proactive planning for right solutions with respect to financial needs for retirement, child future and unforeseen circumstances.
The campaign primarily cuts across all target groups and age bracket between 20-55 years, while talking about individual protection plans, child future plans and retirement plans. The campaign also intends to provide brand awareness for customers of its partner banks and in open market. The campaign will be aired on leading television channels across entertainment, movies, infotainment and regional genres and as well on various digital and social media platforms.
Launching the brand new TV campaigns Anuj Mathur, Managing Director and Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said, “Life Insurance is not just merely a product; it is a promise which a loved one makes to someone whom they want to be secured for life and get all aspirations fulfilled. We at Canara HSBC Oriental Bank of Commerce Life Insurance value the promises of our customers and intend to partner with them in this journey of fulfilling promises.”
Unveiling the second leg of brand campaign, Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said, “Our brand campaign in January, 2018 marked a phenomenal response from our audience where we had launched our new brand essence “promise” and our tagline “aapke vaade, sar aankhon par”. Now with “Promise Kiya! Ab Plan Karo”, we want to inspire audience to plan proactively to fulfil the promises to their loved ones and how we can partner with them in this journey. “